Privacy Policy


Introduction

Welcome to Vallea Lumina, a multimedia night walk experience operated by The Adventure Group (TAG) in Whistler, British Columbia. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website and participate in our activities.


Information We Collect

To complete your booking or respond to your inquiries, we may collect the following information:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Credit card or payment details (processed securely)
  • Emergency contact details (for certain activities)

We may also collect basic information through your browser or device when you visit our website (see Analytics & Cookies section below).


How We Use Your Information

We use your personal information to:

  • Book activities and tours with The Adventure Group
  • Communicate important details about your reservation
  • Send marketing emails about TAG news, deals, and promotions (you may unsubscribe at any time via the link at the bottom of each email)
  • Ensure participant safety (e.g., collecting waivers and emergency contacts when necessary)
  • Improve our website and customer experience through usage analytics

Third-Party Services

We partner with FareHarbor to manage our online bookings. When you make a reservation, your personal information (including payment details) is securely processed through FareHarbor’s platform. View FareHarbour’s Privacy Policy

We do not sell or rent your information to third-party companies for advertising.


Analytics and Cookies

We use Google Analytics to better understand how visitors interact with our website. This includes information such as:

  • Pages visited
  • Time spent on the site
  • Referring websites
  • Device and browser details
  • IP addresses (which may be anonymized)

This data is collected via cookies and helps us improve our website and user experience. Google’s ability to use and share information collected by Google Analytics about your visits to this site is governed by the Google Analytics Terms of Service and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser settings or installing the Google Analytics Opt-out Browser Add-on.


Data Security

We take reasonable measures to protect your personal data from unauthorized access, disclosure, or misuse. Sensitive information such as payment data is processed securely through FareHarbor and other trusted providers.


Data Sharing

We do not sell or rent your personal information. However, we may share your data with trusted third parties who assist in operating our website and providing services, such as payment processors and email marketing platforms. These third parties are obligated to protect your information and use it solely for the purposes we specify.


Your Rights

You have the right to:

  • Access, update, or delete your personal information
  • Withdraw your consent for marketing emails
  • Request details on how your information is used and storedTo make any such request, please contact us.

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.


Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Contact Us